Homepage > How to

How to

Write a business Plan

“Plans are nothing… planning is everything”. Recently the business plan has been seen as a non important tool for those wanting to start a business. With the widely popular Lean startup approach and the business model canvas most startups prefer to stay away from writing the traditional business plan.

However the business plan is still the best tool that helps startups put together a comprehensive document which includes compeitir and market analysis, financial projections and marketing strategy. Institutions in Qatar will still request you to present a business plan when you ask for funding or ask for incubation.

The business plan should not be a scary 100 page document but a document that includes enough information on your startups vision, milestones and way forward with some detailed analysis on your market and customers.

To write a business plan please click on the following links that can help you through the process.


Design a Business Model

The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

Look out for our upcoming workshops on the business model canvas. For more information please click on the following link:


Use effective marketing techniques

Without proper marketing your business might never taka off and grow. Using effective marketing techniques is very important to ensure that you reach your customers and are able to compete with your competitors.

We are constantly running workshops on marketing, make sure to check our event calendar for our next workshops (hyperlink to calander). Previous recorded workshops can been seen here.

Other information can be found by clicking on: